Research Services

Hire our
research pros to geek out on your project

Think of us as an extension of your internal team. Our pros will connect with you to craft a study that nails your goals.

75%
B
25%
B
v1
v2

Think of us as an extension of your internal team. Our pros will connect with you to craft a study that nails your goals.

Survey lifecycle

Pull us in where you need us
Phase 1
Write questions
$$
DIY
Phase 2
Program survey
$
DIY
Phase 3
Collect responses
$$
DIY
Phase 4
Analyze data
$$$
DIY
Basic
service
Full service
$ = typical cost allocation
Phase 1 & 2

Planning & design

Getting started
Survey consultation

It may sound odd, but we like to work backwards. We start off by discussing your end goals. From there, we can create a game plan that ensures your survey drives actionable results.

Phase 1
Write questions

To nail data analysis, you have to start with a well-crafted questionnaire. After consulting with you, we can take the lead on drafting your survey or putting the finishing touches on something you’ve written yourself.

Phase 2
Program survey

From skip logic to block randomization, programming can quickly get complicated. Even if we didn’t write your survey, we can ensure it’s flawlessly programmed into the survey tool that best suits your project.

Phase 3

Collect responses

Our fielding experts will closely monitor your project to ensure fast, accurate data collection. Sit back and relax! From quotas to balancing, we built our Audience Panel from the ground up to handle the most complex fielding requirements with ease.

Collecting from your own list of respondents? We can help with that as well.

Phase 4

Analyze data

From establishing benchmarks to developing personas - we tailor our analysis to meet your project's goals.

Market segmentation
Don’t settle for defining your customer in broad strokes. Slice and dice your addressable market by demographic and firmographic data or develop buyer personas to optimize your marketing efforts.
Brand awareness
Can consumers pick your brand out of a line up? Learn what they associate with your name and logo to ensure you’re standing out from the crowd.
Path to purchase
Once you’ve defined your buyer persona, you need to understand how they shop. Our Research Pros can paint a more comprehensive view of your customers’ buying journey.
Product testing
Confirm you are investing in what your customers want most. The guidance provided by a solid data set can mean the difference between success and failure.
Ad testing
The root of effective advertising lies in creativity. Our Pros will help you understand what text, images, and videos most resonate with your target market.
Competitive intelligence
Understand how you stack up relative to your competitors. Identify ways to shape a compelling offering and dominate your market.